With Facebook, Twitter and millions of users at all times connected to this networks it is easier to expose your products and help consumers recognize a need for it.
So how are we utilizing our recourses to help us? Companies like AXE-targeted towards guys-are posting updates about their brands to their users. Creating awareness that AXE is more than just a product but something you need in order to participate in the AXE movement.
Those companies know that they need to be where their market is, and social media is something that is staying not fading out. For example, I use the Internet to research everything before I purchase something. I go to different websites and read other people experiences and though on a certain product before committing to it. After finding out more about a product I will realize, well if so many people use it to then I must be missing out on something. Next trip to the store, its in my shopping cart and am using it.
Marketing through social media is new age marketing. Will it impact how we advertise and receive messages? It already has.
ageless marketing
Resources
http://www.1dsc.com/business-buying-decision%20process.html
http://www.websitemarketingplan.com/online/buying_process.htm
